Webshop V2_ Publications

From Image to Interaction

In "From Image to Interaction," Arjen Mulder traces evolutionary lines in the fine art of the past five hundred years that have led directly to the interactive art of today.

Price: € 19,50

Author: Arjen Mulder
Issued: 2010

In this book Arjen Mulder investigates the origins of modern art from Leonardo da Vinci and Michelangelo to Kandinsky, Mondrian and Paul Klee, whom he regards not only as great artists but above all as great media theorists. In the process, he discovers how the models these illustrious predecessors built are still actively being used in the fields of contemporary art known as electronic art, video art, machine art, digital art, media art, and even “the art formerly known as media art.” Step by step, Mulder develops a surprising perspective on the genealogy of art from 1910 to 2010 and the role and value of visual culture and design in the present. He analyzes the feelings and experiences evoked by painting, photography, digital media and the interactive arts in a previously unseen manner. In compact, clear style, he works out a theory of art not as an expression of the worldview of its time but as a discoverer and researcher of it.

Arjen Mulder’s previous books include the acclaimed Understanding Media Theory: Language, Image, Sound, Behavior (2004), used at numerous colleges and universities, as well as essay collections in Dutch such as Het fotografisch genoegen ("Photographic Pleasure," 2000) and De vrouw voor wie Cesare Pavese zelfmoord pleegde ("The Woman Cesare Pavese Committed Suicide for," 2005), which critics have praised for its originality. He teaches media theory at the Utrecht Graduate School of Visual Art and Design (MaHKU) in Utrecht, the Netherlands.



Shopping cart

Cart is empty


On this site you can order all items published by V2_ Institute for the Unstable Media.

Contact store@v2.nl or +31 (0) 10 206 7272 if you have any problems.


More details about the publications can be found on our main website: v2.nl/publishing.


iDEAL logoPayment is possible with Paypal, credit cards and iDEAL. PayPal Acceptance Mark

Note that a Paypal account is not required to use their service, you can use a one-time credit card transaction. 


Stichting V2_Organisatie
Eendrachtsstraat 10
3012 XL Rotterdam
The Netherlands

KvK (Chamber of commerce): 41082049
BTW (VAT): NL8025.88.402.B01